Sample work,  Google Digital Digital Mktg & E-commerce Certification

Creating  a brand identity on Social Media

In Module 3 of the certification, I learned about creating a strategy for a social media campaign, how to plan and publish content considering time and frequency, how to listen and engage a social media audience, how to measure the success of the campaign through analytics, run a paid social media campaigns and how to create compelling reports on data.  I showcase here an image for a Social Media post considering the aspects of the product’s brand identity.

Design a post for Instagram using Canva.

Campaign scenario:

Nature’s Pet is a pet food and supply company. They make their products with all-natural, safe, and sustainably-sourced ingredients. In honor of National Pet Day, Nature’s Pet will offer customers 25% off their entire purchase. I used Canva to design a post for their upcoming campaign.

  • Campaign Goal: Drive traffic to the Nature’s Pet website.

  • Target Audience: According to market research, pet owners aged 25 to 34 care about animal rights, sustainability, and environmental protection. They also tend to favor soft, natural colors and simple designs.

  • Brand Voice: Casual, warm, friendly, and sincere.

Click to see the design in Canva

Considerations for the design:

  1. The post has been given a descriptive title. 
  2. A template with soft, natural colors and a simple design has been selected. 
  3. A heading with the name of the business in a simple, easy-to-read font has been added. 
  4. A text box containing 1–2 sentences that describe the offer has been added. The copy is written in the company’s brand voice and refers to things the target audience cares about. 
  5. A rectangle “button” containing a call to action has been added, and the call to action encourages the user to visit the company’s website.